For a long time, the men’s thong underwear market was marketed primarily to the gay community, and to a certain degree that’s still true. But in recent years, more and more straight men have been discovering men’s thongs. I can only guess that this is due to evolving social norms, men’s thong underwear coming to the attention of more people, and manufacturers developing more masculine and comfortable styles of men’s thongs. The days when men’s thongs were associated exclusively with male strippers or the gay community are long over, and more and more men are trying thongs for the first time.
More and more, men’s thong underwear can be found in the underwear section of major department stores, and I can only imagine that this has prompted some men to give them a try. Also, there are now many online vendors offering a wide assortment of men’s thongs. Just do an online search for “men’s thong underwear” and you’ll find a plethora of search results. Younger generations are far more open minded and willing to try new fashion choices, so there’s no reason that thong underwear should be an exception.
Now that there are plenty of more conservative and masculine styles of thong underwear and men aren’t limited to novelty garments, it’s possible to find a thong that looks masculine, is conservative, comfortable, and functional. I find that wearing a thong is about as close as it gets to feeling like I’m going commando. It’s quite liberating having minimal fabric against the skin. A thong also offers more freedom of movement than more traditional underwear styles. This is why many male gymnasts and dancers have long worn thongs under their garments while training and performing. This doesn’t just apply to gymnasts and dancers. A thong is a fantastic undergarment for a regular workout at the gym, going for a run, or a long distance bike ride. I see more and more men posting on forums about how much they love wearing a thong during workouts or sporting activities.
Another practical matter is how much support men’s thongs offer, and men who have discovered this will swear by the thong. Thong underwear offers far more support than even the most supportive boxer briefs, and for men who don’t like their front package to swing around freely, this can add a huge degree of comfort.
Many men also are enjoying being able to wear a sexy undergarment made specifically for men. With social attitudes and norms changing, a thong on a man is no longer just a novelty. It’s a conscious choice. Personally, I love being able to wear something underneath that makes me feel sexy, and it’s a huge bonus that it offers additional support, freedom of movement, and that my wife finds it very sexy.
There’s never been a better time to try a thong for the first time. With so many online retailers, reviews, and availability in major department stores, I’d highly encourage all men to give thongs a try!



